Remember a little over a year ago, when Twitter made it clear that ads on the site were the dreaded word, inevitable? That they would be incorporated over time?
We all panicked, made some angry tweets, and then realized that for the most part nothing really changed. The #newtwitter arrived, which we all came around to enjoy, and even the ‘Who to Follow’ tab had its perks. It seemed that the only advertisement was that constant, #1 spot on the Top Trends list– otherwise known as the Promoted trend.
–Today’s Promoted trend (6/27) is #GreenCity. Sadly, though, I’m not sure what that’s in reference to.
And so it was. Some users, myself included, welcomed promoted trends and tweets and let them become an integral part of our user experience.
Fast forward to the present– TechCrunch reported a few days ago that more ads, specifically, in-stream ads on Twitter will be implemented…soon. This decision, and this move into a more corporate atmostphere shouldn’t be shocking. Just look at Facebook and its success with ads and applications. TechCrunch’s article highlights that this past year, Facebook expects $3.5 billion in ad revenues. That is absolutely stunning.
In comparison, Twitter expects $100 million. Not too shabby, but clearly, changes are in order. Again, the word inevitable comes to mind– it’s simply just the way the world turns in this century.
But as TechCrunch reporter, Alexia Tsotsis, points out:
So while there should be little doubt that in-stream Twitter advertisements are imminently on the horizon, the question is whether users will take to them, or whether they’ll revolt…Then again, actual user reaction will depend on the execution, look and feel of the final in-stream as product, which we know very little about. If the Promoted Tweets blink and take up your entire screen and look like crap then sure, users will be angry.
This is so true. So long as Twitter implements ads in a non-harrassing way, I have no doubt they’ll be effective. And if I were a betting (wo)man, I’d bet they’ll also be welcomed by users in no time. Just like the new Twitter was.
Can’t say it any better than that. So I won’t even try.