Facebook’s “awesome” event this past week was, I think, the first of many integrations we’ll start to see on world’s largest social network. Having already pioneered so many of social media’s innovations, it appears that it’s time for it to take a tip or two from others.
Hence, Facebook + Skype.
Critics may argue that this announcement was Facebook’s attempt to backfire against Google+. Maybe they’re right but who knows. Maybe not. I think inserting video chat onto the platform was an inevitability. Arguably, it may have even been better to announce it while the topic of video chat was hot, with the introduction of hangouts on Google+. Furthermore, it was better for it to team up with the most popular video chat platform instead of trying to compete against it.
Regardless, the new product is rather “awesome” (for some reason, I feel strange using Zuckerberg’s words). Not groundbreaking in any way, but practical. Setup was easy and it works like a charm. There’s nothing to complain about. It could become useful for business settings, especially when and if (the if really isn’t necessary– it definitely will happen) group chat is added.
So kudos, Facebook. This move was smart. You’ll continue to make smart moves by welcoming third parties onto your platform in the future. It’s a nice change. Plus, by consolidating the number of portals we use, we’ll be more than happy to spend more time on your site, which is what you want anyways.